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Brand Manager

Massy Distribution (Trinidad)

Last Updated: 1/29/23

Job Description

Manage all aspects of the business associated with assigned categories under the Liquor Department; develop and implement the marketing plan to achieve the business objectives, as well as being the primary liaison between the company and the supplier.

The organisation remains committed to creating value and transforming life through a spirit of service. All activities must therefore conform to the policies, procedures and customer service standards set by the organisation and with all legal and statutory requirements.

• Maintain current market information for key categories and brands (competitor pricing/activity, sales by channel/key account, costing spreadsheet, advertising/in store costs, etc.).
• Identify opportunities for new business growth and increased business efficiency.
• Assist in development of an annual business plan and quarterly reviews.
• Develop contingency strategy/rapid response plan where necessary.
• Become familiar with ordering guidelines of principal so that a consistent supply of goods is achieved.
• Monitor stock trends to be aware of how to configure orders for most efficient containerisation.
• Ensure all products are received, stored, and rotated according to specifications; report immediately any damages, incorrect, or slow-moving stock.
• Submit updated stock & sales reports/RRARS monthly.
• Execute marketing activity as per annual business plans with new product launches, media and consumer promotions.
• Monitor spending to ensure optimization and within approved budget.
• Verify and submit expenses with supporting documentation on a monthly basis for reimbursement.
• Monitor competition for new products/strategies and potential threats.
• Submit quarterly retail pricing comparisons and market shares.
• Develop and implement in store strategy.
• Be fully aware of the current trade dynamics and sales trends as it relates to their categories, including the various channels, key outlets, key buyers and in store managers.
• Spend at least 1-2 days per week on the trade developing relationships with customers and sales force while also monitoring merchandising performance.
• Assist with development and scheduling of trade marketing funds – so that a comprehensive plan works flawlessly for the customer.
• Assist with development of account specific programs where applicable
• Assist salesmen in becoming the preferred supplier/category champion for every customer
• Assist in other areas of work based on the needs of the department and any other area as necessary in support of Company activities.
• All responsibilities and accountabilities must be executed in accordance with the company’s Customer Service Management System (CSMS), Quality Health and Safety Environment (QHSE) and Business Continuity Management System (BCMS) policies and practices.

• Team player
• Good interpersonal and communication skills
• Creativity
• Customer Focused
• Must own a reliable working vehicle and cell phone; valid Driver’s Permit
Qualifications & Experience
• First Degree (Preferably in Business Management/Marketing) or similar qualification
• 3 to 5 years marketing and/or sales experience
Computer Skills
• Microsoft Office Suite
• Knowledge of GUI SX Enterprise

Company Details

Trincity, TT, Trinidad And Tobago
Massy Distribution is widely known as the largest multi principal distribution company in Trinidad & Tobago. We are dedicated to enhancing the experience of our customers by providing a wide range of quality products and services. We are also part of the MASSY Group which has companies across the distribution, industrial equipment, energy & industrial gases and proper...