THE STORY OF AN ICONIC JAMAICAN BRAND Founded by Abraham Issa, “The Father of Jamaican Tourism”,  Couples opened Jamaica’s first year-round resort – Tower Isle Hotel in 1949 and never looked back. By 1978, he had pioneered the all-inclusive concept, combining luxury, service and romance that many have imitated but none matched.   Named Couples Ocho Rios at the time, Couples Tower Isle served as the stepping-stone for building the unique Couples Resorts brand. Currently, Couples Resorts is led by Abraham’s son, Elias “Lee” Issa and multiple generations of the Issa family who along with a dedicated team, remain committed to Abraham’s vision.